Parallax Scrolling: A Web Design Strategy that Actually Works

A web design with parallax scrolling offers endless benefits. Here we discuss the benefits of parallax scrolling and why you should consider using it.

rchamat

Ramzi Chamat / 8 Ways Media
2014-11-14 11:05:00

Competition is rife from one website to another. How long can web users stay put for until they stray elsewhere? Are there techniques you can adopt to keep them interested for longer?

Parallax scrolling is a relatively new web design technique. According to a source, Nike’s Better World website became the first mainstream website to implement parallax scrolling, and since then businesses from across the globe have embraced it as an innovative and compelling way to keep web users intrigued for longer.

What’s so Special about Parallax?

The World Wide Web is a fascinating place brimming with endless streams of information. Today’s internet users are smarter, sharper and more aware of the complexities of the internet, and are therefore seeking a web-browsing experience that is advanced and inspiring.

As mentioned, there is a lot of competition out there. People are no longer interested in a web design that lacks creativity or inspiration; they want something that is both aesthetically appealing and useful.

Parallax scrolling is an example of a web design that is advanced, inspiring, aesthetically appealing and useful. This is because it really engages the viewer from the moment they enter the site. Once you enter, you’re taken on a journey simply by scrolling down through the site with your mouse, with each page something equally as fascinating and intriguing presents itself.

Examples of Websites Featuring Parallax Scrolling

8 Ways Media is a creative web design agency situated in Switzerland. The 8 Ways Media website is beautifully designed, easy to navigate through and very straightforward. It takes the visitor on a journey from start to finish, helping them to find exactly what they are looking for comfortably and with ease.

Another great example is from www.grsrecruitment.com, whose exquisitely designed website tells a story as visitors walk their way through the site at their own pace. Drawing visitors in with its great use of colour, well balanced web design and clear layout, this is a website that visitors will be likely to enjoy and stay on for plenty of time.

Summing Up

As you can see, parallax scrolling possesses endless benefits and if you haven’t considered using it yet, maybe now is the time to do so if you want to driver stronger traffic to your site, increase conversions and generate better sales. 

Discover our other related articles:

The Pros and Cons of Parallax Scrolling 02/07/2014

Top 5 Benefits of Parallax Scrolling with 8 Ways Media

Parallax Scrolling: A Web Design Strategy that Actually Works

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