The world of content marketing has undoubtedly changed over the years. Traditionally, producing a ‘good’ piece of content was enough, but today, you need to truly push boundaries in order to stand a chance of standing out from the competition.
Listed below are 5 new content marketing rules that you need to abide by:
1. Know your biggest content marketing enemy
If content marketing is a war, then you need to know which enemy you are fighting. If it’s not Google or competitors, then could it be an indifference to your brand?
Unfortunately, consumers are drowning in content so it’s easy to phase out the good content in place of the best content. But if you spend the time and the energy on creating absolutely superb content, then you will attract countless customers who are consistently engaged.
2. Tread carefully with keywords
A traditional habit was to cram your content with countless keywords, even if they didn’t fit seamlessly into your content. Today, quality should always supersede quantity, so your content should first appeal to your readers, and then to Google. Google recognises good quality content, whether or not that content is flowing with keywords. To boost engagement you need to step into your readers’ shoes to ensure you are writing specifically for them.
3. Use current events
What’s currently happening in the news? Be it the latest sporting event, the finale of a popular TV show or the anniversary of a major brand, be sure to embrace that in your content. People love to read content that they can relate to, and by browsing the news or establishing what’s currently trending, you stand a far better chance of creating content that appeals to a massive audience.
4. Have an identifiable voice
Brand consistency is vital for your business if you want to consistently appeal to your readers and stand out from the crowd. Without a branded voice that is used across all marketing material (including social media, your blog, email marketing campaigns and even customer support), customers will not be able to engage with your brand as easily.
5. Headlines are everything
As mentioned earlier, consumers are drowning in content and one of the easiest ways to lure them in is with outstanding headlines. Provided your content delivers the results anticipated in your headline, you stand a better chance of appealing to your readers and maintaining their interest over the long term.
About 8 Ways Media
8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services including content marketing and social media marketing, the agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.
Get in touch today to find out how 8 Ways Media can help you to use social media for your business.
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