The Most Unique Way to Improve Brand Awareness

Want to know the most simple and unique way to improve brand awareness? Read on to find out…

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Ramzi Chamat / 8 Ways Media
2015-03-30 09:15:00

There are countless ways to improve brand awareness – some with a proven success rate, others that aren’t so worthwhile.

Figuring out how to successfully promote your business can be a challenge. The World Wide Web has changed everything about marketing, and people are resorting to less and less conventional techniques to spread the word and stand out from the crowd.

As with any approach to boosting brand awareness, there is definitely no right or wrong. In this guide, we will provide you with one of the most unique (yet often overlooked) techniques available that is designed to improve brand awareness and appeal to a deeper, wider target audience.

Word of Mouth Marketing

Many people consider Word Of Mouth marketing to be one of the most important social media tools available. Once someone speaks positively about your brand to a friend or an acquaintance, this can truly get the ball rolling, resulting in a snowball effect that powerfully influences your business’ results.

But you cannot simply sit back and hope for the best. Word of Mouth marketing requires hard work and complete dedication to your fans. You need to show that you are devoted to them so that they can grow to truly love your brand.

With social media, this has never been easier.

However, it’s one thing to have 10,000 ‘Likes’ on your Facebook page because you ran a promotion promising a free voucher to everyone that clicked ‘Like’. But it’s an entirely different thing to have 200 devoted followers who are empowered by your brand and have a strong affiliation with it.

If you can truly connect with your followers, you will become the most talked about and loved brand in your category, which will of course lead to stronger sales.

You can do this by:

Engaging 

This involves heavily engaging with your followers and remaining consistently present in their lives. As soon as someone asks a question about your brand, respond immediately. Hold a Q&A session or poll your followers to learn more about your fan base.

Equipping

Equip your followers with plenty of reasons to talk about your brand. Not only does this mean that you should have an amazing, high-quality product offering or services, but it also means that you must provide a consistently excellent level of customer service at all times. This is a great way to encourage Word-of-Mouth marketing that will get you a strong client following in no time. 

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