Language is a powerful entity that can seriously influence a person’s decision-making process. As a savvy business owner, content writer or web designer, you should be well aware of the power that language can have in persuading readers, increasing conversions and boosting sales.
Your choice of words will vary depending on what you are writing about and the message that you wish to convey. There are certain words that will work positively towards promoting your latest marketing strategy and have a positive impact on your audience.
Listed below is a selection of those words. Bear in mind the importance of testing these words in your next email marketing campaign, social media marketing strategy or content marketing promotion to determine the impact they’ve had on your readers:
Act now
When creating a call-to-action it is recommended to include the words ‘act now’ to convey a sense of urgency. Your readers will feel motivated to act immediately if you provide them with a limited-time offer.
You
Talking directly to your audience will engage them from the beginning and make them feel as if they are being spoken to directly. Furthermore, if you combine this with vocabulary that your audience uses in their day-to-day dialect, you will be better able to connect to your readers, boost brand loyalty and fight the competition.
Because
The next time you write a call-to-action or any other persuasive text, include the word ‘because’ in your call to action, because your audience will appreciate being given a reason to take action.
Discover
Content that teaches readers or provides them with new and exciting information is always going to generate a positive response. Using the word ‘discover’ in your content implies that your customers have something new and unknown to learn – something that will benefit them significantly and give them an edge.
Proven
Remind your readers that your products, services or business have a proven success rate. This will give them all the more reason to pursue your business if they haven’t already done so, or return to your business for further products and services.
How To
People love How To guides. They are easy to scan and digest and also provide readers with a solution to a problem from the offset. Here at 8 Ways Media we’ve written plenty of successful How To guides (see here, here and here), and that’s because we know our readers enjoy assimilating information in a digestible format that is straightforward yet interesting and insightful.
Powerful
The word ‘powerful’ is a commanding, influential word that has positive connotations on your content. It captivates your audience from the offset and implies that you a robust industry leader that can be relied upon to deliver consistently exceptional results. Some examples of 8 Ways Media successfully using the word powerful in our content marketing can be found here, here and here.
Language is one of the most powerful emblems of social behaviour that can quickly make or break a customer’s buying decision. By using language strategically and persuasively you stand a far better chance of captivating your readers and compelling them to take action.
About 8 Ways Media
Discover how 8 Ways Media can help you to create a powerful content marketing campaign by contacting us today - because your business deserves the best. Alternatively, fill in our quotation form and a member of our team will get back to you with a free, no obligation quotation.
See here, for six powerful marketing words and phrases that impact on sales.
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