Inspiring Christmas Email Campaigns that are Guaranteed to Boost Sales

Here are our top email marketing campaign suggestions designed to ignite interest in your audience, re-engage them with your brand and create exceptional sales!

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Ramzi Chamat / 8 Ways Media
2016-12-01 09:34:00

Christmas is just around the corner and with nearly 3 weeks to go until this exciting day arrives, it’s time to get serious about your email marketing campaigns!

This time of year is an extremely popular one for email marketing campaigns. Statistics suggest that volumes increase by 25% (MarketingTech, 2016), which means that consumers can expect to receive an endless stream of emails in the run up to the holidays as businesses desperately attempt to entice them in!

Up to this point, most retailers have spent plenty of time experimenting with different approaches to see what works best for them. But now is the time of year where it’s time to implement the most effective solutions to ensure that your business meets its end-of-year sales targets.

Read on for our top email marketing campaign suggestions designed to ignite interest in your audience, re-engage them with your brand and create exceptional sales – well in advance of the sales season!

Wishlist reminders

Many businesses offer their customers the opportunity to save items onto a wishlist. If your business is one of them, then now is the time to send out an email marketing campaign reminding your potential customers of what items they have on their wishlist. Another feature you can offer is ‘send to a friend’ where you can forward your email to a friend or loved one. This is a fantastic referral technique that frequently inspires others to join your email marketing list for themselves and get shopping at your store!

Gift suggestions

Most of us have a huge list of people to buy for over Christmas, and it can get overwhelming knowing what to buy for each person. Make your customers’ lives easier by creating a gift suggestion email packed with useful hints and suggestions such as bestselling items, items suitable for each member of the family, treats for the kids from Santa and the biggest bargains around for those seeking a giveaway! An easy and simple email like this is a great way to guide your audience through the often-confusing world of gift options, thus prompting them to make a decision.

Stock reminder emails

There is no doubt at this time of year that there will come a point when you run out of stock. Fear not – this is a great way to send reminders to people notifying them of when an item is back in store. As soon as stock becomes available again (whether online or in store), send out an automated email alerting your customers about the availability, and where they can get their hands on the item.

Set up flash sales

There’s no need to wait until Black Friday or Cyber Monday to create your own flash sale! There are no hard and fast rules when it comes to flash sales so if you fancy treating your most loyal customers to a discount then why not set up your own flash event. Promote your flash sale (such as a 24-hour discount or 3-day only extravaganza) via email. Use alerts and send reminders well in advance of the event, then, as the event is due to come to a close, be sure to remind your customers that this not-to-be-missed flash sale is ending soon. This will help to tempt your customers in and by increasing the urgency you will be far more likely to encourage them to click ‘Purchase’.

There are so many great email marketing campaigns that you can send out during the festive season and these are just a few examples that you can quickly and easily put into action to capture your audience’s attention, boost sales and increase brand awareness!

But just because you’re working hard over Christmas doesn’t mean the hard work stops there! If your customers are satisfied with everything you have to offer, the chances are that they will revisit your store in the New Year ready for a New Year’s bargain! Be sure to have everything in place to capture their attention in time for the New Year’s Sales and keep them coming back for more! 

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