Indoor Advertising: Is it More Compelling than we Realise?

Indoor advertising has changed considerably over the years. Businesses are now turning to more contemporary solutions to appeal to audiences.

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Ramzi Chamat / 8 Ways Media
2014-03-27 22:31:00

Indoor advertisingis a fun, interesting and creative way to appeal to the right target audience. If executed correctly it has the potential to remain firmly in the memories of the recipient, ultimately increasing work of mouth and enhancing the potential to sell.


Modern Day Indoor Advertising Solutions

Indoor advertising has changed dramatically over the years. Although traditional indoor advertising techniques are still adopted in our modern era, more and more businesses are turning to revolutionary indoor marketing strategies and techniques to more rigorously engage with viewers.

This can include anything from 3D indoor adverts, video adverts, indoor image projection, digital billboards and much more. More traditional techniques, which are still successfully implemented by many businesses, include banners, billboards, printing materials and street advertising. If strategically placed they have the potential to appeal to a broad target market.

 

How Does Indoor Advertising Work?

Unlike online marketing, indoor advertising has a permeating presence that cannot be avoided. Whether you are travelling up an escalator, sat in a restaurant, gambling in a casino or working out in a gym, an indoor advert cannot be closed or switched off (as with online advertisements), and thus cannot be avoided.

With such a broad range of venues to choose from it is easy to perfectly capture your target gender, geographic area and demographic profile, and since there are no other distractions, your advert is likely to be seen and acknowledged.  

 

Should I Consider Indoor Advertising?

 The intention of indoor advertising is to continue to appeal to your target market whilst they are not engaged with the internet. And although the internet is playing an increasingly prominent role in the advertising stratosphere, it is still essential for businesses to adopt a range of advertising and marketing strategies to ensure that they are doing their utmost to engage with their primary demographic and raise as much awareness as possible about their business and their brand. 

 

8 Ways Paves the Way for a Successful Approach

8 ways Media will work hard on your behalf to ensure that you reach a captive audience whilst they are eating, drinking, resting, exercising or being entertained. The goal at 8 Ways Media is to allow clients to broadcast their message to a fully engaged targeted audience through the implementation of successful indoor advertising strategies. As a result, you will achieve positive results that will help your business to achieve unprecedented

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