Twitter is an outstanding social media platform that generates fantastic results for businesses and brands. When used properly, it has the power to reach out to hundreds or even thousands of people, lead those people straight to your website, generate new leads and convert leads into sales.
If you’re interested in using Twitter for business, read on for our top tips on how to use the platform to tweet like a pro:
1. Avoid tweeting without a description
The quickest and easiest way to use Twitter is to post a link to your latest blog article and click the ‘Tweet’ button. However when you do this, your followers will simply be presented with the URL leading to your article. Your followers will perceive you as lazy and uncaring, and you will struggle to grow your following.
Instead, think carefully about the description of your tweet, taking advantage of the 140 characters available to you. To shorten your URL and make more space for a description, use the link management platform, bitly. This will give you more space to craft a meaningful, interesting tweet that piques people’s interest and gets them talking.
Top tips when describing your tweet:
· Ask a question
· Use a quote from the body of your article
· Include your opinion about the topic
2. Follow similar industries or influencers
Following similar industries or thought influencers is a fantastic way to build relationships with thought leaders and generate stronger connections outside of Twitter. Search through Twitter to find industry leaders and relevant content that you can share with your own followers. Use the advanced search option to find exactly what you are looking for: with advanced search, you can find thousands of topic-relevant conversations, as well as people who are without doubt interested in your products or services.
3. Remain current
Whether Valentine’s Day is approaching or Roger Federer has just won another Grand Slam title, try to stay afloat of the latest goings on and integrate those goings on into your blog posts and tweets. Many people use Twitter to catch up on the latest news and gossip as it is a very up-to-the-minute, instantaneous platform where news is shared quickly and easily. Capitalise on this by crafting your tweets around the latest goings on and including currently trending hashtags (use ritetag to discover the latest trending tweets).
4. Use Images
Although Twitter is all about posting a tweet in 140 characters or less, research has found that tweets with images have a 35% greater chance of being retweeted. The world has become an incredibly visual place and images play a very powerful role in social media marketing, provided your choice of image is relevant and captivating.
As you can see, Twitter is one of the most powerful social media platforms available for businesses.
8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services, including content marketing and social media marketing, the agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.
Get in touch today to find out how 8 Ways Media can help you to use social media for your business.
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