Content marketing has come a long way over the years. What was traditionally reserved for the offline world has now taken on a whole new meaning in the online world – a world that places a very heavy emphasis on content marketing.
But the content marketing that we knew of 5 years ago is very different from the content marketing world we know of today. Changes – both to content marketing and SEO, are constantly taking place and the emphasis is forever shifting. For instance, the world of SEO is set to change (again) for 2016 while the emphasis on user experience will be stronger than ever.
So how can you ensure that your business is ahead of the game in 2016? Read on to find out…
1. Use Video
In today’s online world, video is one of the most popular forms of communication. And thanks to increases in internet speeds video is now easy to access and view. Facebook and Twitter were the first to pioneer auto-playing videos, but Google followed the trend by introducing video ads within its search results. Video is here to stay so if you want to remain ahead of the competition in 2016, this is definitely one thing you could start including within your content marketing strategy.
2. Call upon Expert Writers
In a recent announcement from Google, expert writers are more important than ever within content marketing, particularly within industries such as healthcare, finance and law. Even if you are not writing content for these industries, it’s still important that your content is written professionally with plenty of in-depth research.
All content created must be insightful and useful to the reader so that it brings them value. Your audience needs to feel as if they have learnt a great deal by accessing your content, as this is what will entice them back to your website for more information and ultimately turn them into leads, which will encourage them to buy your products or services.
3. Focus on other channels
Although content marketing has the power to produce amazing results, this doesn’t mean you should be ignoring other channels. You should also be concentrating on building brand awareness, bringing in plenty of traffic to your website and boosting leads and sales from other channels, such as email, social media and SEO. Adopting a number of strategies will ensure that your business is always one step ahead of the competition and, in the event that one of the channels happens to dry up, you have plenty of others to fall back on.
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