How to tell a Story in a World where Everything’s Already Been Said

The easiest way to remain original in a world where everything’s already been said is to tell your own story!

admin

Ramzi Chamat / 8 Ways Media
2017-01-13 07:51:00

Anyone who’s been writing content for any length of time will easily be able to tell you about the amount of times they’ve come up with a seemingly innovative, out-of-this-world idea that in actual fact has been written about countless times before.

All too often you might think that your latest idea is outstanding, but when you perform a search online you’ll find that the topic has already been talked about at length in countless different varieties.

So how can we solve this seemingly never-ending problem?

The easiest way to remain original in a world where everything’s already been said is to tell your own story. Every business is unique and most entrepreneurs have a very good reason for why they started out in the first place. Most entrepreneurs will tell you that they started out with plenty of challenges along the way, which ultimately amounted to something vastly substantial.

And it’s not only the biggest brands that have the most compelling stories. Countless brands of every type and size go on to achieve immense success – with the most fascinating stories to match – which make for a very interesting read. And since every company’s history is unique to them, this is an excellent starting point for any marketing strategy.

The answer is easy… by turning your brand story into your brand message.

From Brand Story to Brand Message

By assessing your past you can then easily circle back to the reasons why your company started out in the first place. When you draw on your professional and personal experiences, you find easy ways to create unique content that is relevant, memorable and relatable.

Some questions to consider when searching for your brand message:

  • What prompted you to start your business?
  • What challenges did you face during the start-up phase and how did you overcome them?
  • What is the purpose of your company?
  • What areas of your business remain your biggest challenge?
  • What is the best part about working in your industry? The worst?
  • What have been some of your biggest triumphs? And failures?

By asking and answering the above questions you will be in the perfect position to shape your brand’s marketing strategy and create a clear set of subjects and topics that can easily be used to create content in the form of:

  • Blog posts
  • Articles
  • Press releases
  • Newsletters
  • Infographics
  • Website pages
  • Videos and much more

Modern day consumers are weary of brands that heavily promote their products or services without thinking about the human element. Instead, telling a story ignites the imagination and helps people to relate to your brand, empathise with it and encourage them to interact more heavily with it.

By sharing your story with your audience you will become much more relatable which will in turn encourage people back to your brand time and time again. Remember, this isn’t a singular event but a work in progress that can be added to daily, thus making for excellent narrative.

Need our help? 

Here at 8 Ways Media we are pioneers in effective digital marketing strategies designed to skyrocket your business and ensure it gets noticed by the right crowd! If your business is seeking a push in the right direction, drop us a line, give us a call or pay us a visit and we can show you how we can work together!

Contact 8 Ways Media

 

Interested to meet digital professionals?

Let’s discuss your project and try to find the best solution for your needs.