How Product Placement can Boost Business

Product placement has the power to dramatically influence the audience viewing it, generating strong emotional ties with the brand and thus boosting sales.

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Ramzi Chamat / 8 Ways Media
2014-04-17 11:12:00

Advertising surrounds us; we are all exposed to hundreds of adverts every single day. As a nation of avid television watchers, television advertising remains relatively important as an offline advertising technique.

It is therefore no surprise that millions of businesses create television advertisements in the hope of enhancing brand awareness. However, advancements in technology now enable TV viewers to fast forward advertisements. As a result, advertisers are being forced to seek more creative and subtle ways to advertise their products.

Product placement has become an increasingly important part of the marketing world. Through various entertainment channels, businesses can reach out to a vast market audience and expand awareness of their brand.

What is Product Placement?

Product placement involves embedding a business’ products into a film or TV show. Most of the time, viewers do not even realise that they are being exposed to a brand, as the purpose of product placement is to innocuously place the brand so that it is noticed but not noticeable.

Product placements can be incredibly powerful. When done correctly it can generate strong emotional ties between the viewer and the product, as we experience certain emotions from watching the film or show. These emotions are subconsciously transferred from the show to those products we view, consequently being associated with that product. 

Examples of Successful Product Placement

Product placement is incredibly effective and has the power to increase a business’ sales significantly. One of the most well-known examples of successful product placement includes Reece’s Pieces in E.T. The Extra-Terrestrial, which increased in sales by 65% after the film’s release. In a more modern example, the 2003 movie Lost in Translation boosted the drink, Suntory Whisky, to international heights, giving the brand vast recognition across the globe.

Concluding

If you are looking for a unique, interesting and innovative way to appeal to a mass target audience, product placement could be the answer. Its ability to shape a brand and increase sales in the weeks, months and years after the release of a show or film are absolutely magnanimous, and definitely worth exploring as part of your business’ offline marketing strategy. 

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