How to Overcome Writer’s Block in Content Marketing

Feel the need to release your writer’s block? Read on for our tried-and-tested topics that are perfect for liking, commenting, sharing and converting!

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Ramzi Chamat / 8 Ways Media
2016-08-07 18:29:00

When you write for an agency and need to produce blog content on a regular basis, it can be easy to experience writer’s block from time to time. Perhaps you feel as if you’ve covered everything there is to cover within your industry of operation, or maybe you simply feel as if there is nothing more left to say!

Although it can be easy to reach this point, it’s important to remember that the chances are very slim that you will ever truly run out of content marketing ideas. There is inspiration wherever you turn, from the old posts you’ve written to your favourite blog posts and everything else in between. 

But if you really feel as if you’re stuck in a rut and need to release your writer’s block, keep reading for our tried-and-tested blog post topics that are perfect for liking, commenting, sharing and converting!

Information posts

People love a good information post and that’s because these kinds of posts are truly motivating to audiences. If you can successfully guide readers through your information posts, whether in the form of how-tos, how-not-tos, FAQs, case studies, checklists or reviews, any sort of information post is likely to keep your audience engaged and get them sharing your content!

More information posts include:

  • Blog series
  • Guides
  • News
  • Trends
  • Comparison posts

Mixed media posts

Gone are the days of a basic piece of written content. Today, audiences expect much more than this, which is why mixed media ticks all the right boxes. Mixed media can include anything from:

The above types of media maintain audience attention for even longer, as people are more likely to digest this information and remain intrigued. You can also combine written content with these media types for a truly engaging, interactive and inspiring content marketing experience.

Promotional posts

Finally, there will always come an appropriate time to write a promotional post. Although experts agree that content marketing should focus more closely on entertaining, informing and engaging your audience, there will almost always be a time where you need to create a promotional post.

Promotional posts can consist of anything from a portfolio piece describing the completion of your latest project to a press release outlining a new product, service or upcoming event. Promotional pieces also exist in the form of a list outlining your most widely read posts, as well as a response piece pointing to a particular piece of media and outlining your opinion for or against the argument.

As you can see, there is an unlimited amount of inspiration out there and so many things you could be writing about! So get your fingers at the ready and get typing away – there’s clearly no shortage of things to write about that will attract people to your website and get them talking about your brand!

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