In SEO, link building is the process of exchanging links with other websites in order to boost high-quality backlinks to your website. The SEO and link building landscape is always changing, but high-quality link building remains as important as ever.
How much has Link Building Changed?
The main principles of link building have essentially remained the same over the years. Although outdated link building strategies such as link farming, keyword stuffing and spamdexing can have a detrimental impact on your SEO, when done correctly, link building has the power to seriously improve your website’s rankings.
That being said, link building needs to be done correctly in order to be effective. Links need to be of the highest quality and need to come from industry relevant websites or blogs. High-quality link building is the best technique if you want to build a long-term, profitable and sustainable business.
How to Gain High-Quality Links
One of the easiest ways to gain high-quality links is to earn them through high-quality content marketing (such as blogging). When done properly, content marketing can organically result in high-quality links directing back to your site that will remain in place for many years to come. This is because when you write about industry-relevant information in a unique and valuable way, people will feel the need to link to your website and share your information with others. Blogging also enables you to build links internally out from your own posts.
Another way to gain links is through outreach. Ask your customers, friends and acquaintances to spread the word about your business online. If you know of people who run their own blogs or sites, request a link (though only if their website is relevant to your own). If a client has just made a purchase, ask them to link to your site on their own site by writing a review of your product or service.
You could also find industry-relevant blogs or forums and leave comments on there with a link leading back to your site. By posting in the right forums, you will be able to drive relevant traffic straight to your website.
Summing Up: The Power of Link Building
Although link building has not changed dramatically over the years, it has become more integrated with other channels and platforms, including social media, PR and branding. As such, having other platforms support your link activity is incredibly important in creating further opportunities to point to your website and raise awareness of your site.
It is also important that you remain consistent in everything that you do, focusing on quality over quantity in order to give people a reason to want to share your content or link to it from elsewhere. This in turn will help you to reach out to a greater audience and boost your return on investment.
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