Modern sales and marketing have shifted significantly from the traditional ‘push and pull’ mechanism, where products were pushed onto customers in a persuasive way. Today, it’s all about identifying and attracting potential customers and pulling those individuals through your sales funnel. Yes, you’re going to lose potential customers along the way, but this approach enables you to gradually wind down to a handful of successful sales.
Obviously, not every person that visits your website is going to turn into a customer. Likewise, not everyone who sees your physical store is going to walk through your doors, engage with your staff and turn into a paying customer. This is a gradual filtering process that takes time.
Understanding how and when to engage with potential customers can be confusing. For this reason, we’ve compiled this handy guide, which details how to manage your online presence and attract more customers:
Reputation Management
To begin with, you need to create an appealing website that demonstrates who you are as a brand and what makes your brand stand out from the crowd. You also need to have a presence on some (or all) of the major social media platforms, including Facebook, Twitter and Instagram. Today, it’s not only millennials that use social media to discover more about a business; people from every generation can be found on social media, so make sure that you have a powerful social media management strategy that is tailored to your target market.
In addition, it’s critical that you have positive reviews on sites such as Yelp, FourSquare and Bing (see here for our full list of top places to list your website online). If you have received a negative review, go out of your way to fix it (see here for our guide on how to fix a negative online review).
Content Marketing
Although it’s critical to manage your online reviews as and when you receive them, it’s also critical to engage with your target audience in a way that’s compelling and intelligent. The best way to do this is to include a blog section on your website where you offer the latest news, insights and ideas related to your industry of operation. That way, when people want to inform themselves online instead of in store, you can proactively engage with them by providing them with in-depth, intelligent and useful content marketing that inspires them to become paying customers.
So there you have it, 2 important techniques designed to help you manage your online presence and attract more customers. Stay tuned for our guide on how to manage your offline presence and attract even more customers!
About 8 Ways Media
8 Ways Media is a leading branding and web design agency with a wide international client base. Offering the most creative marketing solutions around, this company delivers exceptional results to businesses of all types and sizes. Get in touch today if you are seeking services from a contemporary web design agency with a unique, bespoke touch.
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