Over time, many businesses begin to feel uninspired about their SEO campaigns. Google’s ever-changing algorithms and rules can leave marketing departments feeling confused and of course it’s easy to get stuck in a rut as you create content on a daily basis.
But revitalising your SEO strategy every once in a while is important in order to keep your site ranking highly in search engine results and to remain appealing to your readers.
Read on for our top 4 tips on how to improve your SEO strategy and make it more interesting and appealing:
1. Reach out to other Authors
If you are writing content independently, over time your voice may become repetitive and could therefore do with an injection of inspiration to keep it refreshed. Ask an industry expert to contribute a blog post for your site and offer to create a guest blog for their site in return. This is a great way to cross-promote your businesses and you will also benefit from the added brand visibility and increase in authority as a result.
2. Reach out to Different Social Media Platforms
There are countless social media platforms out there and you should definitely incorporate a handful of them into your SEO strategy in order to remain visible. If you are currently on Facebook and LinkedIn, for example, why not shake things up a bit by adding another platform to your agenda, such as Pinterest or Instagram. These are heavily visual platforms and will give you a chance to cultivate stronger brand awareness by uploading pictures of your office, jokes or other fun images.
3. Take Advantage of Other Online Mediums
In addition to social media, there are plenty of alternative ways to reach out to a wider audience and improve your SEO. For instance, you can create audios or videos of each blog that you produce or you can produce an infographic. This will improve your visibility and will help you to reach out to potential customers who prefer alternative formats.
4. Simplify your Web Design
The simplest web designs have been proven to be more interesting, appealing and SEO friendly. Take a look through your current web design and assess where and how it could be simplified. Consider parallax scrolling, which is a minimalist web design process offering simple navigation. Clean up your page titles and URLs so that everything is clean and consistent.
Summing Up
By following these 4 simple steps, you will be able to improve your SEO strategy, make it more interesting and appealing to readers and boost your search engine results.
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