How to Keep your Web Design Modern

2015 is well and truly upon us and as such it’s essential that we stay afloat of modern web design techniques to keep clients captivated, increase conversion rates and boost sales.

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Ramzi Chamat / 8 Ways Media
2015-02-04 07:47:00

2015 is well and truly upon us and as such it’s important that we begin to acknowledge what’s modern and what’s not when it comes to web design.

Last year we’ve witnessed the infiltration of parallax scrolling into countless web designs. Parallax scrolling is a contemporary web design that is visually engaging and beautiful. Designed to keep readers engaged for longer, it drags the reader in using a ‘storytelling’ theme that takes readers on a journey as they scroll down the website.

Whether or not you choose to use parallax scrolling as part of your website’s design, there are plenty of other ways to ensure that your site remains modern.

Listed below are our top tips on how to keep your website’s design as modern as possible as we continue with 2015:

Optimise, Optimise, Optimise

Always make sure that your website is fully optimised for minimal load times. In our fast-paced, immediate lifestyles, people want information the moment they click the button. There is no time for lengthy load times as viewers will simply click off the page and go to an alternative site, leading to heightened bounce rates and weaker conversion rates.

To minimise load times review all of the images on your website. What format are they in? Have you used any compression? Is it possible to compress them further without losing their quality?

Be Responsive

Is your site mobile friendly? Let’s be honest, people aren’t using desktop PCs as much these days as mobile phones and other portable devices have enabled us to do the majority of our browsing with ease. As such, it’s imperative that you have a completely responsive web design that quickly scales to any resolution, regardless of which device it’s being used on.

Keep it Simple

There is no need to overwhelm your readers with endless information, images, text and features. Some of the world’s most successful websites are incredibly simple, with simple navigational menus and minimal sidebar widgets. These sites, including Facebook, Twitter and Google, look impressive and are also very popular.

Call to Action

Another modern technique that you should adopt is having a unique call to action on every page of your website, such as a signup button or contact form. This helps visitors to interact with your site on a more detailed level and helps to generate better leads.

In Summary

Website design is an ever-evolving practice and keeping afloat of the latest technological advancements and style changes is essential to the success of your business. The above tips should help you in developing a contemporary web design that captivates viewers, improves client loyalty and boosts sales.

 

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