The SEO process is a continually evolving one. What was once considered correct SEO practice may no longer be admired today, but keeping up with the ever-changing trends can be difficult and confusing.
Listed below are some top tips on how to filter your way through the complex world of search engine optimisation and keep your SEO strategies fresh and up-to-date:
Use Google+
Google+ is one of the most admired social media platforms, particularly in the eyes of Google. It’s important to use Google+ to strengthen your Search Engine Optimisation results and improve your Google author rank as well. You can join relevant industry circles and promote your company through Google+ by posting content and commenting on discussions.
Use Social Media
Social media in general now plays a huge role in your site’s search engine optimisation. Platforms such as Facebook, Twitter, Pinterest, Instagram and LinkedIn (and Google+) are contributing significantly to the search engine rankings of your website, so don’t ignore the power of these platforms.
Though it’s not essential to join all of them, it is important to keep your pages alive. Whether you are using just one or all of the platforms, you need to have a solid social media strategy that keeps each page updated with fresh, interesting content. Google will acknowledge this activity and will rank you positively as a result.
High Quality Content Creation
High quality content creation should remain at the forefront of your SEO strategy. Keywords are becoming less relevant as the algorithms become increasingly complex and advanced, being able to identify poor quality vs. high quality content.
Content variety is also admired by Google. Consider blog posts in addition to videos, graphics and articles of varying lengths. This keeps your entire site well balance for a completely optimised search.
Responsive Web Design
Finally, it is becoming increasingly apparent that people are using mobile devices more than computer devices to browse the internet. As such it is essential that your website is completely responsive and compatible across all devices including iPads, iPhones and Smartphones. If you do not create a responsive web design then your business will suffer as a result with high bounce rates and poor conversions.
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