Search engine optimisation is a huge deal for your website, enabling it to rank highly in search engine results and driver stronger traffic. To succeed at Search Engine Optimisation, it requires constant dedication and commitment – this is not just a one-off job that you can start and finish within a 24-hour period. It takes plenty of hard work and research to create a solid and effective Search Engine Optimisation campaign.
So how can you improve your website’s search engine optimisation results? Read on for our top tips…
Carefully Select Keywords
Keywords are a very important part of your overall Search Engine Optimisation success, so choose your keywords carefully. The more you refine and specify your keyword phrases, the more likely you are to be found for a specific search engine result. That being said, ensure that your keyword phrases naturally fit into your sentences. You do not want to sound robotic or contrived simply to insert a keyword phrase; your text needs to have a ‘voice’ that represents your business and your brand so that readers feel engaged with the text.
Originality
‘Originality’ means avoiding duplicating content or using the same text on two different pages. Duplicating content is bad business for your website and will affect your website’s rankings accordingly. Brainstorm ideas to come up with fresh, unique ideas for content that will definitely appeal to your readers.
Have a Fast Load Speed
Slow load speed websites seriously affect your website’s search engine optimisation results. According to one study, after more than 3 seconds of waiting for a site to load, 40% of people are likely to click off your website.
Ensure that your site is fully optimised so that it loads quickly. To improve load speed you can optimise pages or specific code and also move from a shared server to a Virtual Private Network if necessary.
Earn your Links
Most people by now are aware of the dangers of link farms and link buying schemes. Link farms and link buying result in poor quality links and since google is all about high quality, there’s no point going down this route. Instead, earn your links through unique, high quality content creation. By doing this people will actually want to link to your website based on its own merit.
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Google’s Search Engine Optimisation Basics you Need to Follow
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