How to Improve your Website in 3 Easy steps

These 3 easy steps will help you to ensure that your website is up-to-date, appealing and engaging while boosting your SEO results.

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Ramzi Chamat / 8 Ways Media
2015-12-29 08:03:00

Your web design should not be a stagnant entity just sitting there waiting to be seen. It needs to continually evolve and improve in order to remain modern and keep up with the constant changes as demanded by Google.

Evolving and improving your website is not only good for SEO but also good for increasing conversions and keeping viewers browsing for longer. A modern web design has the power to make a positive difference to your business and is enough to inspire people to choose your brand over your competitors.

So how can you improve your website in 3 easy steps? Read on to find out more…

1. Fresh, regular content

Just like a store changes its window display on a regular basis, so too should you update your website’s content. How and where you update your website depends on the type of business you operate. For instance if you are a retail store such as Amazon, Swatch or Krispy Kreme, then it makes sense to regularly update your homepage and landing pages. Every time you visit these sites they have new deals, sales and content, keeping the content relevant and holiday-specific and demonstrating the company as a leader in its industry.

Another way to keep your website up-to-date is with fresh blog posts. Here at 8 Ways Media we upload fresh content to the site twice per day, ensuring that the content is relevant and up-to-the-moment. We also send out regular email marketing newsletters to keep our followers up-to-date with the latest news and goings on at 8 Ways Media. This not only informs Google that the site is alive and running, but also maintains our current customer base while attracting new visitors every day.

2. Simplify everything

If your website is overly complicated with lots of pages, links, buried content, icons, banners, logos, titles, ads, drop down menus, sidebar menus, headlines, plugins, search boxes and pictures, then it’s time to simplify everything by keeping only the most necessary, relevant and useful content.

Simple websites have higher retention levels as they are easier to navigate through, clearer in their intentions and more enjoyable to use. Also, studies have found that users judge a website within 1/50th of a second of viewing it and visually complex web designs were perceived as less beautiful and more distracting. In a world where we are overwhelmed with information from all corners, visiting a clean website will improve the user’s experience.

3. Put your Call to Action on your homepage

As the most visited page of your website, your homepage should without doubt feature your call to action. Whether you want users to read an article, sign up to your newsletter, download your e-book, buy your services or something else, make it clear on your homepage.

Studies found that the best place to put your call to action is in the upper portion of your site, together with your contact details. You should also test the response of your call to action in different places on your homepage to gauge the best response.

About 8 Ways Media

8 Ways Media is your leading branding and web design agency specialising in the creation of bespoke services that are proven to help you succeed as a business.  

Discover how 8 Ways Media can help you to create a powerful, responsive web design by contacting us today – because your business deserves the best.

Alternatively, fill in our quotation form and a member of our team will get back to you with a free, no obligation quotation.

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