How to Expand your Social Media Presence in 5 Minutes

Do you find it challenging to expand your social media presence? If so, read our top four tips to expand your reach and drive more traffic back to your site.

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Ramzi Chamat / 8 Ways Media
2015-10-05 08:41:00

Finding the time to expand your social media presence can be a challenge. There are so many other responsibilities to be carried out online, including creating high-quality content, crafting email marketing campaigns and refining your SEO.

With the four tips outlined below you can quickly and easily expand your social media presence in no time at all. Read on to discover how…

Reach out to three people on Twitter

According to research, 74% of Twitter users follow small businesses to keep track of product updates and information. Research has also found that people who follow brands on Twitter are 74% more likely to visit the brand’s website and buy from that brand, so Twitter has the power to make a magnificent impact on your marketing efforts.

It takes just five minutes to reach out to new people on Twitter, and doing so is vital. There are a number of ways to do this, including:

·         Using Twitter’s search feature to find and follow people with interests and locations that match your business.

·         Searching for questions relevant to your line of business and taking the time to answer them

·         Discovering tweets containing content relevant to your line of business. By responding to them you can build rapport and encourage those individuals to follow you back.

Collect images

Images perfectly complement text and research has proven that a social media post containing a compelling image is far more likely to be opened than a post without any picture whatsoever. You can use stock images or better still, get creative by snapping images of your own. Keep a library of images that you can fall back on for every time you publish a post. When you have five minutes spare, take some photos to add to your collection specifically for use on social media.

Comment on a LinkedIn Group Post

LinkedIn groups allow you to connect with other professionals and desired customers in your industry of expertise. By maintaining an active presence in your groups you will be encouraging traffic back to your website, as any posts or comments you make to a group will show up on your profile’s feed.

What’s trending on Pinterest?

Pinterest is an increasingly poplar social media platform with more than 70 million international users. The site has grown significantly since it was first launched in 2010, and is now packed with many impressive features, including an analytics section that gives you information about what’s trending (if you haven’t already added Pinterest to your social media marketing strategy, find out why you should here).

Posting pins related to trending topics will give you a 94% increase in click-through rates, so by uploading a pin that’s related to a popular, trending topic, you will be able to maximise the number of people who visit your website from Pinterest. Remember, this is not just exclusive to Pinterest – you can create posts that are related to a trending topic to increase the number of clicks back to your website.

About 8 Ways Media

8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services, including content marketing and social media marketing, the agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.

Feel free to contact us today by filling in our contact form to find out how 8 Ways Media can help you to use social media for your business. 

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