How to Create the Perfect Email Newsletter

Email marketing is the most ideal way to reach your audience, but how do you go about creating the perfect email newsletter? Read on to discover more…

admin

Ramzi Chamat / 8 Ways Media
2016-09-05 08:49:00

Email marketing is the most ideal way to reach your client base and inform them of the latest goings-on at your business. Unlike social media, which reaches a mass audience (though will not necessarily be seen by everyone), email marketing is far more specific in that the people receiving the email have chosen to do so.

To keep your followers on your email subscriber list, you need to craft top-quality email newsletters time and time again. Take the time when crafting your newsletter to ensure that it appeals to your precise target market, using language that they can relate to and above all else, keeping them interested enough to click beyond your email and through to your website!

So how do you go about creating the perfect email newsletter? Use this guide to discover more…

1. Entice them in with your subject line

Your subject line needs to be written in such a way that it entices readers to open the email. Avoid something general such as: ‘this month’s newsletter’, because it isn’t interesting or passionate enough to get everyone to click through. Instead, opt for something more intriguing that gives readers an incentive to open the email. There are countless ways to do this; some examples are listed below:

  • 15% off your next purchase
  • Hurry! Offer ends tomorrow.
  • Looking for a winter pick-me-up?
  • An exclusive invitation for you
  • Our weekly roundup
  • Enjoy this 50% discount!
  • We recommend reading this 
  • Our top 10 SEO tips

Further to the above, ensure that your business’s name is not included in the subject line as this is reserved for the ‘from’ box. 

2. Include a captivating logo, masthead and images

Although the content of your email marketing is doing most of the hard work, this doesn’t mean that you can’t place any emphasis on images in your campaign. Include a compelling logo and masthead, but don’t make it too big as this will push your content further down the page.

Make it bright, colourful and aesthetically appealing, and also be sure to disperse images throughout your email newsletter. These images should be of a ‘pinnable’ quality. Since we live in an era where images are constantly vying for our attention via Instagram and Pinterest, your images need to be of the highest quality.

3. Create compelling content

Your content is the juice that runs through your campaign, so make sure that it is rich, healthy and interesting. Your content can include anything from your top blog posts, reviews, a round up of recent activities that took place at your company, company news, reviews, upcoming holidays and much more:

  • Interesting facts
  • Images
  • Recipes
  • Videos
  • Webinars
  • Audios
  • Tips and tutorials
  • How-to's

4. Easy-on-the-eye newsletters

If you are including a lot of information in your next email newsletter then it needs to be easy on the eye with plenty of spacing, bullet points, sub-headings and of course, images. This will make your content easier to digest and will also encourage them to continue reading right through to the end (and then click on your call to action!).

5. Include social sharing buttons

Social media is the foremost way to promote your work and spread the word, so be sure to include social sharing buttons within your email newsletter so that your readers can quickly and easily share your content on their social networks. Furthermore, anything you email out to your clients should be uploaded onto your social media pages in a social media-friendly manner.

6. Make it easy to unsubscribe

Finally, make sure that your subscribers can easily unsubscribe. Although this is a hard truth to accept, the truth is it’s far more beneficial to include an easy-to-find unsubscribe link because otherwise, those people who no longer want to be included on your email list will simply send you to the Spam folder.

Provided your email marketing newsletter is precise, to the point and written and designed to the highest quality language, then it is guaranteed to ignite an interest in your readers and encourage them to take action. By including a clear call to action (e.g. ‘watch the video!’ ‘click the link to learn more’), your next email campaign should be powerful enough to generate compelling results.

Still not convinced?

If you're seeking a professional branding and web design agency to do the hard work for you, you've come to the right place. 8 Ways Media is your leading digital marketing agency with a focus on providing services that are creative, effective & innovative. Click here to browse through our list of clients. Alternatively, contact a member of our team to discuss your digital marketing needs. 

 

Interested to meet digital professionals?

Let’s discuss your project and try to find the best solution for your needs.