HQ content creation is a term that we are hearing more and more, particularly from some of the biggest and most influential search engines. Online marketing strategies are evolving every single day, and the current emphasis is shifting from Search Engine Marketing (SEM) and Search Engine Optimisation (SEO), to HQ content creation.
Although SEM and SEO remain prevalent when it comes to online marketing, if used in isolation, they can in fact have a detrimental impact on the development of a business. All too often a business placing too much emphasis on SEM and SEO winds up ignoring other factors that are just as fundamental, such as lead generation, social media management, link building, and of course, HQ content creation.
How to Create Engaging Content
1. Appeal to the Heart
Focus on creating engaging content that is specifically targeted at your primary audience. Learn your audience so that you can write specifically to them. Really try to understand what it is that your target audience wants from your articles – help them to identify with your content by talking directly to them and avoiding making sweeping generalisations to a mass audience.
2. Include Statistics
Statistics sewn into an article give it a great level of depth that is likely to be more interesting to the reader. When including stats always make sure that they are from an accurate source; the last thing you want is to mislead your readers and offer incorrect information. There are endless resources out their offering up-to-date, accurate statistics. Use the stats that are most pertinent to your article and place one, two or even three throughout your articles to pepper them with something tangible.
3. Tell a Story
All stories need a beginning, middle and end. The most important part of storytelling is not just to keep it interesting, but to tell it right. Tell your story in a logical order that will not confuse the reader. Keep to the point and never stray too far from your title, otherwise your reader will feel misguided and will probably fail to read to the end.
To Sum Up
So there you have it. Successful online marketing isn’t just about web analytics, link building or SEO. It’s about engaging with your target audience and making them feel a part of your branding and your business.
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