How can we use Social Media Beyond Marketing? Here are 4 Ways.

Social media is a fantastic marketing tool that enables you to get the word out about your business and strengthen your brand in the easiest way imaginable.

However, although social media is without question a fantastic marketing tool, it can also be used for much more than this…

Keep reading for four ways that you can use social media as more than just a marketing tool:

1. Product development

If your business is based on a physical product as opposed to a service, then you can use social media to take into account any comments you have received on your platforms (whether positive or negative). Use these comments to improve your current product, or for when you develop your next product.

2. Get feedback from your audience

Ask your customers for feedback on anything, from their opinions on your products or services to where you can improve certain areas of your business. Your audience are the perfect people to ask for genuine, honest feedback about your brand, after all, these are the people who are the most engaged with your brand. You’ve got nothing to lose – all you need to do is ask!

3. Reintroduce old content

Another excellent way to use social media beyond marketing is to reintroduce old content. If you’ve written a piece of content on your website that did particularly well, there is absolutely no reason why you shouldn’t repost it onto your social media pages at a later date. Just make sure you proofread it carefully to ensure it’s still relevant, and update any statistics accordingly. You’ll be surprised just how much interest this second round of publishing brings to your social pages, and how much traffic heads straight to your website.

4. Use your social content offline

Once you’ve created a sterling piece of social media content, you should consider adjusting it for use in offline publications, such as brochures, catalogues and conference materials. Any piece of digital content that you create can usually be converted into some form of offline content, so take a good look at all of your content to determine how you can cross it over to the offline world.