On-site links and signals are two very powerful factors in boosting your search engine optimisation success. The entire user experience needs to be second to none, with a sincere focus on improving your site, optimising your content and assessing your competitors.
Some common pitfalls that you need to avoid include:
No Content on the Homepage
People visiting your website need to know exactly what it’s all about, and without a homepage they will not find your site useful at all, which could quickly lead them to a competitor site instead. If your homepage looks bare, with just simple text and a banner, you need to add more content that accurately explains what your site is about with appropriate keywords. Include some images to make the site appealing and engaging, and break up your text with sub-headings, bullet points, lists and so on.
Spammed Pages
Pages spammed with keywords will rank very poorly in search engine results. This is an outdated technique that traditionally gained you hits, but today Google’s search engine spiders are very advanced and are quickly able to detect spamming through heavy use of keywords.
Instead, you need to include appropriate, high-quality keywords into the pages of your website. Do so in a natural way that makes sense within your content, rather than simply throwing keywords in for the sake of it. Focus on creating high-quality content that is interesting, informative and relevant to your line of business.
Poor Title Tags
Stuffing keywords into your title tags is another common pitfall that detrimentally impacts on your search engine optimisation success. Your title tag is designed to accurately describe the page, so avoid throwing in keyword after keyword. Instead, only use your primary keyword phrase. Where possible, include the name of your company in your title tag.
Limited Text on Each Page
Search engines are constantly checking your website for relevant content, so if you have pages featured on your site that seriously lack in content, be sure to edit them immediately to make them useful and informative, otherwise, if the page has no use, delete it. If you are using a page to sell a product, don’t just write: ‘We sell X’. Pack your page with useful content that accurately describes what you do and what you sell. All of the content featured on your site needs to possess a purpose.
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