The internet has significantly changed the way we do business. What was once acceptable (and expected) as a business model is today no longer effective, and businesses are being forced to embrace many changes to keep their heads above the water – including placing greater priority on brand awareness.
What’s Google’s Stance on Brand Awareness?
Google has suggested that identity, social reputation and personal brand building are of great significance for any company that wishes to boost its SEO results.
Any business has the power to become an established brand – irrespective of size or reputation. To do this, they simply need to build authority in their industry of operation and create insightful, useful and value-added content.
Statistics gathered from Searchmetrics’ annual Ranking Factors Study showed that branded businesses are ranking much higher in search engine results pages than generic domains or other non-branded URLs. Those companies are both large businesses and small niche brands that have carved out expertise in their field.
How to Boost Brand Awareness
As more and more companies resort to the internet to promote themselves and get their message heard, the environment is becoming increasingly congested and noisy.
To stand out from the crowd, you should first focus on developing recognisable content such as videos, graphics and blog posts. Some other effective strategies to build positive brand awareness include:
· Developing company overview videos
· Creating custom infographics
· Recording and posting executive interviews
· Writing innovative blog posts that represent you as an industry expert
· Devising a robust social media strategy
Brand awareness: An Increasingly Important Marketing Strategy
Along with content marketing, brand awareness is becoming an increasingly important marketing strategy for businesses of all shapes and sizes. In a recent survey carried out, 55.5% of marketers stipulated that they plan to increase their brand awareness budgets within the next year. Now is a better time than ever to concentrate closely on branding, as it’s becoming a highly significant and necessary step for any business.
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8 Ways Media is a leading media design agency offering web design and branding services in addition to SEO, online marketing and more. To learn more about our services, get in touch today!
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