How to Avoid Running out of Content Marketing Ideas

There are plenty of other ways to avoid running out of content marketing ideas, as you will discover in this article…

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Ramzi Chamat / 8 Ways Media
2016-03-22 08:08:00

Coming up with content marketing ideas on a daily basis can be a huge challenge. On top of everything else you have to do – uploading content, interacting with your social media followers, sending out email marketing campaigns and looking after your customers, it can be a challenge to come up with interesting, user-friendly, industry-relevant content for your blog and social media pages.

First of all, we highly recommend that you use a content marketing calendar to keep organised and consistent. However, there are plenty of other ways to avoid running out of content marketing ideas, as you will discover below…

Speak to your audience

If you have a dedicated following of readers on your blog and social pages, why not reach out to them and ask them what content they would like to read. It’s easy to get caught up in the type of content you want to create or the type of content you believe your audience will enjoy, but have you actually checked in with your audience to determine what interests them?

Ask your audience questions in your blog posts and social media pages. Monitor their comments and when you’ve captured a general idea of what it is the majority of your audience is looking for in your content, get to work by crafting content with these specific questions in mind. From here, you can really branch out by creating How-To’s, Series posts and much more.

Get inspired

Although we would never recommend copying your competitors, there is certainly no harm in checking out the competition to see what they are up to. What content marketing strategies have they adopted that have proven successful? What can you learn from these strategies and implement within your own content marketing strategy?

We don’t recommend relying exclusively on this process as this is content that has already been created, but if you’re stuck in a content marketing rut, this is a great way to get your creative juices flowing again. 

Turn something broad into something niche

Some of our most successful content on the 8 Ways Media blog has been taken from something very broad and repurposed so that it’s applicable to the marketing industry. We’ve written about the world’s most expensive watch brands, luxury cars, Mad Men, National Geographic, The Godfather and much more. There is so much inspiration and so many ideas out there that can be taken and repurposed in order to be relevant to your industry and interesting to your target audience. All it takes is a little creativity and the success of your articles will go a long, long way.

8 Ways Media is a highly creative marketing agency with many years of experience in developing outstanding marketing services with a proven success rate. Contact us today to discover how we can help your business to reach brand new heights. 

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