Getting international traffic to your website on a limited budget sounds like an impossible feat. Big marketing budgets are probably needed for things like adverts, localisations and translations (and so on) – how can a business possibly attract a worldwide audience without a wide budget to match?
Fear not, there are plenty of ways to attract the world’s traffic to your site without the need for a huge budget. Read on to discover how…
Analyse data and global traffic patterns
Use Google Analytics to research your conversions and traffic data. This will give you clear insights into where your traffic is coming from, which will enable you to identify patterns as a result. Where are your site visitors coming from and what actions do they take on your website. Where are the most profitable markets from?
You should also use Google Trends to identify market potential. Google Trends is a fantastic place to start when trying to reach an international audience on a budget. Here you will discover more about certain keywords, including which countries use these keywords the most. For instance, the keyword ‘SEO’ is highly popular in countries such as India, the Philippines, Singapore and Vietnam.
Create Native Content for international markets
Once you have established a deeper understanding of international search traffic patterns, you will then be in a better position to create native content for international markets. By creating well-researched content brimming with the right keywords (designed to improve your local SEO results), you stand a far better chance of appealing to your international target market, ranking well on Google and receiving thousands of page views from overseas. If you can’t create the content yourself, turn to someone who has in-depth knowledge about the country you are trying to target, and ask them to write a blog post or e-book to expand your global audience reach.
Get it translated
If you’ve written some top content that’s received a high level of attention, you might want to consider getting it translated into various languages (e.g. French, German and Spanish). Doing so will enable you to truly branch out and reach a much wider international audience, which will in turn earn you valuable traffic from interested audiences.
Summing Up
No matter where you live in the world, it’s possible to attract an international audience on a limited budget. By following the above steps, you stand a far better chance of significantly growing your audience base which will have major implications on the success of your business.
About 8 Ways Media
8 Ways Media is your leading branding and web design agency specialising in the creation of bespoke services that are proven to help you succeed as a business.
Discover how 8 Ways Media can help you to create a powerful marketing strategy by contacting us today – because your business deserves the best.
Alternatively, fill in our quotation form and a member of our team will get back to you with a free, no obligation quotation.
P.S. Don’t forget to check us out on Facebook!
Related articles.
