Article marketing refers to a wide range of matters, including link building, branding, blogging, Pay per Click (PPC), onsite optimisation and much more.
With reference to link building and branding, article marketing is a very important contributor. You can either write articles independently or hire a writer to write on your behalf. It is a good idea to create a collection of articles that can be kept in stock, as these can then be submitted to countless article directories.
The Influence of Article Directories
Article marketing is a vast area that contributes positively to the SEO of your site. One part of - article marketing is to submit your articles to directories though this is not how your link popularity is boosted.
Article directories provide content to bloggers for their websites for free. When bloggers use your articles the links can be seen in your author bio, which automatically lead to your website. The websites your articles are reprinted on are usually highly relevant to your business which is an excellent way to build relevant, valuable and high-quality links to your site.
How can you Produce High Quality Content?
To boost link building in this way it is essential that your articles are of the highest quality. They need to be interesting and entirely relevant to the content of your site. They also need to be incredibly well written with excellent spelling, punctuation and grammar.
Further to the above, the keywords need to be naturally inserted into the article, instead of being stuffed in to every sentence in an artificial and poor manner.
The Benefits of Article Marketing
Article marketing has the potential to significantly boost traffic to your website and enhance link building. When done properly, this is a profitable SEO marketing step that will raise awareness of your business and boost revenues.
A single high-quality article can bring in triple the amount of traffic to your website as 100 poorly written articles. The chances of your articles being acknowledged by popular websites is also much higher, which is more likely to encourage those sites to link to yours.
Finally, Google will detect the quality of your articles which will result in better rankings for your website. Above all else, through a professional writer you will be able to increase traffic to your site, boost brand awareness and build link popularity.
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