Every business is faced with competition from every angle. Whether you are a small business or a huge multinational corporation, you’re still going to be faced with some element of competition. You can either sit back and allow the competition to do as they please, or you can monitor their behaviour through social media.
It’s so easy to monitor the competition’s social media behaviour on platforms such as Instagram, Facebook and Twitter. Read on to discover the many benefits of keeping up with the competition’s social behaviour:
1. Learn what you should be sharing
It can be difficult for small businesses to know what type of content is going to resonate with their buyer personas, but by shadowing a successful competitor, you will learn so much more.
When you research the competition, you will discover what type of content they are sharing with their audience. How are they growing their following? What techniques are they doing to boost brand loyalty and engagement?
2. What times you should be most active
Twitter is such a fast-paced platform that it can be difficult to know exactly when to post (and how often). Though there are certainly peak times for each platform, these times aren’t necessarily applicable to your line of business or industry of operation. For instance, although social media experts agree that posting between 8pm and 8am is a waste of time, if you are targeting millennials who are out until late at night, your optimal time could be at 1 o’clock in the morning (or later).
3. Who you should be engaging with
Finally, by taking a sneak peek at your competitors’ social profiles, you will learn more about who you should be engaging with. An essential goal of using Twitter and other social platforms is to encourage users to engage with your content, whether by liking it, sharing it or commenting on it. What type of audience is the competition interacting with? Discovering this information will enable you to also engage with those users, whether by liking their content, following them, sharing their content or retweeting their tweets.
Facebook, Twitter and Instagram are fantastic platforms that give your business the voice it needs to be heard and discovered. By observing the behaviour of your competitors, you will learn a great deal more about how to operate an outstanding social media strategy.
Looking for help?
Making a few small tweaks to your business can work wonders for your overall strategy. Are you ready to take the next steps towards improving your business? Contact 8 Ways Media, the most creative web design agency, to discover how we can help you with a stellar marketing strategy that will take your business to brand new heights.
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