Is Guerrilla Marketing Good for your Business?

Guerrilla marketing spreads the word about your brand without the need for a massive budget. Have you considered guerrilla marketing?

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Ramzi Chamat / 8 Ways Media
2016-12-09 07:52:00

Marketing is such a broad term, especially since it has shifted from being primarily offline to primarily online. Many people believe marketing is all about selling, and although this is partly true there is an awful lot more to marketing than just selling.

Marketing is also about creating strategies and attracting the attention of your target market, and typically, when we hear the term ‘advertising,’ we usually think of big brands advertising their products on mass media such as TV and radio, as well as on billboards.

However there are other forms of marketing that aren’t anywhere near as expensive or ‘committed,’ but equally as effective.

This is where guerrilla marketing comes into play.

Guerrilla marketing is a professional marketing technique that involves advertising a product or service in an unconventional way. This type of approach was traditionally used by smaller businesses and entrepreneurs, who struggled to compete with bigger brands but needed an effective approach that was also less expensive.

Simply put, guerrilla marketing spreads the word about your brand or a particular product/service to the same number of customers within the same period of time, without the need for a massive budget.

It captures the attention and imagination of a vast target audience, as these people go about their day to day lives.

There are plenty of ways to advertise your business through guerrilla marketing. For instance, something simple like a clever graphic plastered on the side of a lorry or a park bench or an eye-catching image on a set of stairs, escalator or inside a lift will soon get your brand noticed and remembered.

And although these graphics or images might only be seen by a handful of people, with the power of the internet, they could soon be seen and shared by millions on social media.

It’s important to get creative when it comes to guerrilla marketing, as you need to come up with a unique yet easy way to advertise your brand at a low cost. Once you’ve come up with a handful of easy strategies, do your research to make sure only a few other businesses are using such a strategy in your product or service category.

The future of guerrilla marketing is extremely positive, particularly as businesses get more and more creative in an attempt to compete with one another amongst such a heavy sea of competition. As such, we should expect to see more and more unique marketing strategies implemented by companies in the coming years as guerrilla marketing continues to democratise the entire advertising industry not just today, but in the years to come. 

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