It might seem like Google is constantly changing its SEO rules. It can be difficult to keep up with the latest requirements whilst ensuring that visitors to your website remain satisfied, however it’s critical that you modify your website accordingly if you want to rank highly in search engine results.
Listed below are some of Google’s Search Engine Optimisation basics that you need to follow if you want your website to rank at the top of search engine results…
Create Unique Page Titles
The first step towards search engine optimisation success is to ensure that all page titles featured on your website are unique and accurate. Include the page titles in the title tags to tell web users and search engines exactly what the topic of your specific page is.
Your page titles are essential Search Engine Optimisation aspects and as such should be carefully considered before being published. You should avoid using anything that bears no relation to the content of the page (such as ‘new page’) and should also avoid very lengthy page titles. Do not take this as an opportunity to stuff keywords into your title.
Take Advantage of the Description Tag
Google recommends using the description tag to summarise each of your website’s pages. This gives Google the ability to summarise your page with ease whilst also enabling users to understand what’s expected from the page. Ensure that the meta description is the right length (maximum 160 characters) and use this opportunity to insert relevant keywords. Have a different meta description for each page of your website.
Clean up your URLs
All URLs can be edited to your preference. Ensure that your URLs are clean, concise and descriptive. This will:
Help to keep your website organised
Enable search engine spiders to crawl through your site with ease
Give users a clear description of the page
Make it easy for users and search engines to understand the page
Create Consistently High Quality Content
Create consistently high quality content that is interesting and useful to your readers. Look for a new angle on a widely written subject to engage with readers and capture their attention. Readers will recognise good content which will encourage them to link to it and direct other users to it, thus increasing the reputability of your brand and boosting your Search Engine Optimisation results.
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