Images can make or break your email marketing campaign. With the right image, you can quickly attract the attention of the recipient, increasing the chances of them clicking through on your call to action. As such, images are critical to your email marketing campaigns and should be carefully considered and placed.
Below are four top tips on how to get the best images in your email marketing campaigns:
1. Keep them Crisp
The images that you include in your emails should be eye-catching, interesting and crisp. You don’t need a complicated image – just something simple, clean and attention-grabbing. Make sure your image is not pixelated as this shows a lack of care or concern for high quality. Also, make sure that the image correlates with the content of your email so that the reader immediately makes a connection between the two.
2. Present your Products Professionally
If you want to present your products in your emails then make sure that they are professionally presented in a clean and clear manner. Remember, the purpose of the image is to persuade readers to click through to your call to action so the image needs to do the talking. Seek a professional photographer if you aren’t confident in your photography skills to ensure that your picture speaks a thousand words.
3. Turn to Stock Sites
If you’re struggling to find an appropriate image there are plenty of online resources available, such as Shutterstock or iStock. Sites such as these contain thousands of images to choose from and you can filter your search in order to find something specific.
4. Don’t Overwhelm your Readers
Yes, you can use as many images as you wish in your email marketing campaign, but if you cram too many in then you are at risk of overwhelming your readers. That being said, if you do wish to put four or five images in, then make sure that those images are very simple with minimal colour. This will draw the readers’ attention exactly where you want it to, which will encourage them to click through and take action.
About 8 Ways Media
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