Fix your E-Commerce Sales Slump with these 3 Solutions

Here are 3 reasons why your e-commerce business might be experiencing a sales slump and how to overcome this.

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Ramzi Chamat / 8 Ways Media
2016-08-08 07:10:00

Many e-commerce businesses struggle to get their feet off the ground – and for good reason. There are plenty of reasons why you might encounter problems, from too much competition right down to a poor site design.

But when you pour your blood and guts into your business, you expect to see returns, otherwise you feel deflated, exhausted and frustrated.

With that in mind, listed below are 3 reasons why your e-commerce business might be experiencing a sales slump and how to overcome this:

1. Lack of optimisation

The first and most important thing about your e-commerce website is that it is fully optimised for use across all devices, from mobile phones to laptops to desktops. People are browsing from every device imaginable so if your web design is not responsive across each device, the chances of your visitors choosing a competitor are very high.

Furthermore, though it can be tempting to add widgets and features across your site, these will only distract your audience, plus if they do not possess an obvious purpose then consider removing them or deleting them completely. Keep everything focused, streamlined and consistent across your website.

2. No Live Chat support

The next thing to focus on is your Live Chat support system. Research has found that e-commerce website visitors love the Live Chat feature and are more likely to return if there is one in place. If you’re in the midst of a shopping spree but aren’t sure whether to make that final buying decision due to lack of worries about shipping, you can either exit the site and forget about the purchase, or hop onto Live Chat and check with the merchant’s delivery policy. Don’t miss out on a sales opportunity due to a lack of support!

3. Poor checkout process

Countless businesses have lost out on customers at the last minute because of a poor checkout process. Whether the checkout page is misleading or the potential customer is disappointed by a surprise shipping fee, it’s vital that you remove any complications by simplifying everything and making everything extremely clear. Refining your checkout page can lead to a significant increase in sales – isn’t that what you want for your business?

So what are you waiting for? If your e-commerce business is in the midst of a sales slump, consider making some of the above changes AND you will notice immediate positive changes to your business. 

Need our help?

Are you seeking out a specialist agency to do the hard work for you? Then you’ve come to the right place. 8 Ways Media is your leading branding and web design agency with a special focus on contemporary, effective services guaranteed to generate the right results for your business. Contact us today to discover how we can create a unique package especially for your business. 

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