Entertainment is a vital component of our being. Whether through music, arts, television or film, we all seek ways to be entertained to help us switch off from everyday life. However the rise in interconnectivity has meant that many traditional entertainment outlets are becoming more challenged. As a result, such businesses are competing for the limelight in an increasingly saturated market.
Entertainment in the 21st Century
Entertainment can come in countless forms depending on what you seek from life and how you prefer to unwind. Although traditional, non-digital media remains dominant in the entertainment environment at present, the rise in internet usage, social media and smart devices means that growth will be primarily digital rather than traditional within the next 5 – 10 years. As a result, the emphasis will be on online marketing rather than offline marketing.
Increasingly, advertising is becoming more online-centered with a focus on factors such as link building, lead generation and of course, social media management, as more and more consumers turn to the world wide web to consume content.
And the World Wide Web is not available exclusively from one outlet: the ability to consume content is multifarious, and users can now consume content using mobile phones, smartphones, tablets, laptops and many other devices from all corners of the globe. This represents a huge challenge for advertisers and distributors.
Content Distribution and Creation
The internet has dramatically changed the way that the entertainment industry promotes itself, engages audiences and gets its message out there. Such changes have forced entertainment companies to seek alternative ways to reach out to current and potential clients and enhance awareness of their brand.
Understanding the Client
Firstly and foremost entertainment companies need to gain deeper into the minds of consumers to understand their behaviours, needs and wants. The focus is now on data to know where and when to place advertisements to promote products or services.
Content is now being created and distributed in strong correlation with how the consumer interacts with the content. In an increasingly social media savvy environment the consumer prefers to share their content experiences with friends.
Alternative Marketing Strategies
Some of the more unusual approaches include experiential marketing and guerrilla marketing, which involve connecting the consumer with the product using all of the senses and appealing to the consumer through unconventional means. Other more common yet effective methods include product placement, media relations and endorsement, which have the ability to engage with customers and reach out to a new clientele.
Summing Up
Entertainment remains an important aspect of our everyday lives and is certainly not dying out as a result of interconnectedness. Whichever business you operate, the entertainment experts at 8 Ways will be on hand to promote your business and increase customer loyalty.
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