Email marketing is something of a science, so testing each of your campaigns is imperative if you want to send out more successful than unsuccessful campaigns. It’s vital that you constantly improve all aspects of your emails (including copy, design and headlines) so that you can pull in as many readers as possible and encourage them to take action.
If you are curious as to why your emails aren’t getting opened, read on to find out more…
1. The Subject Line
Your subject line is your one and only shot at getting readers to open, which is why a great deal of care and consideration needs to be put into the subject line of each of your email marketing campaigns.
Subject lines with ‘The Top 10…’ or ‘3 Reasons why…’ ‘How to Achieve…’ are all examples of effective, attractive emails. Likewise, something emotive is also proven to work, such as ‘Get it or Regret it.’ A combination of value-driven and emotive email subject lines is recommended to remain continually enticing and interesting.
2. Sending emails at the wrong time
This is a classic error and easily done – but varying the timing of your email marketing campaigns is essential if you want better open rates. Think carefully about who your audience are, what your campaign is about and also about the content of your email before sending your campaigns. For example, if your audience consists mostly of office workers in 9-5 positions, your open rates will probably be better when sent around mid-morning or late afternoon (moments when office workers typically experience ‘slumps’).
Alternatively, if your primary audience is students or people with flexible work-life balances, first thing in the morning or later in the evening are typically more effective times to send your campaigns.
3. Landing in the Spam Box
Emails end up in the spam box based on the spam score of an individual email. The score is given based on the wording of the subject line as well as the punctuation used. For example, if an email subject line features countless exclamation marks, this is considered very spammy. Likewise, if your email is written ALL IN CAPITALS this is considered an unnecessary approach that will likely land you in the spam box.
Your subject line is a pivotal factor of your email’s success and therefore needs a lot of thought into it. Adopting a combination of the above tips is likely to get your better open rates and therefore better business growth, which will naturally lead to improved sales.
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