You don’t need to be an SEO professional to make money from your website. Search engine optimisation is not as complex as it seems; yes, it’s time consuming and requires a lot of research, but once you learn the basic rules you can’t go wrong.
Read on to learn about the SEO dos and don’ts that will help you to rank your website higher in search engine results:
Do Focus on On-Page Optimisation
All content created for your site needs to be fully optimised with relevant, appropriate keywords. Do your research into the most searched keywords in your industry, to make your site as search engine friendly as possible (Google AdWords is handy for this).
Do Keep it Natural
Search engine optimisation isn’t just about what Google wants: it’s about what appeals to your audience and keeps them returning back for more. By concentrating on building natural, organic leads to your site, Google will detect this and will boost your site higher in search engine rankings. But by paying for software that will boost your SEO inorganically, Google will also detect this and you could be penalised.
Do Be Unique
Since there are so many websites out there and so much competition, your mission is to create a unique, interesting website that will keep clients interested over a long-term basis. Create content that offers a unique, fresh perspective. Offer a detailed insight into a topic or point of view, so that users can take this information and use it to their advantage.
Don’t Leave it to its own Devices
Once your site is up and running and you’ve created pages that you’re happy with, don’t expect to leave the site to its own devices. Remaining SEO friendly is an ongoing job that needs gradual maintenance. There’s no use in overloading your site with countless links and pages in the beginning, only to ignore it from here onwards. You should concentrate on starting out small and steadily building your way up.
Don’t Overload with Keywords
It’s one thing to include appropriate, relevant keywords but it’s another to overload your site with keyword after keyword in a bid to boost your rankings. This actually has the opposite effect, giving the impression that you are spamming your site. Ensure that keywords have a relevant home on your site and aren’t just inserted for the sake of SEO.
Don’t Resort to Link Schemes
Link schemes are inorganic links that are used to boost your website’s reputation. They are either acquired from link farms, comment spam, article directories or hidden at the back-end of a site, and are quickly and easily detected by Google so avoid at all costs.
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