Does Mobile Marketing Matter?

Mobile marketing is a marketing strategy that targets clients through SMS. Together with other marketing methods it can compel clients to take action.

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Ramzi Chamat / 8 Ways Media
2014-04-04 12:18:00

Mobile marketing is an offline marketing strategy that involves targeted SMS services. Used in collaboration with other offline and online marketing techniques, targeted SMS services have the ability to compel your clients to take action.

Whether by visiting your website, downloading your mobile applications, contacting you or making an appointment, mobile marketing has the potential to really work, provided it is done correctly.

There are countless companies that use targeted SMS services as part of their marketing strategy. This is because mobile marketing has the ability to reach out to a huge target audience, meaning that this is one of the most effective communication channels out there.

Endless companies of all shapes and sizes use mobile marketing to reach out to clients and encourage consumers to take action. Even drinks giants Coca-Cola spend 70% of their mobile budget on text message marketing, demonstrating the value and worth of this powerful marketing technique.

Benefits of Mobile Marketing

  • Quick to implement
  • Cheap to execute
  • Targets a mass audience
  • Easy to track
  • Highly effective
  • Available to businesses of all sizes

Tips for Creating Compelling SMS Campaigns:

1. Don’t Overdo it

Many people are led to automatically delete if they are bombarded with messages throughout the day or week. The trick is to strategically send them so that they are well-timed and relevant.

2. Speak the Language

A vital stage in the branding process is to speak the language of your clients. Making messages too formal or scripted will put the reader off, discouraging them to take action. The language used in messages should fit in nicely with your brand strategy.

3. Keep it Interesting

Compelling SMS services are part of the image building process. It is therefore essential to send creative and interesting messages. At the same time, these messages must be simple, clear and brief.

Summing Up

This particular marketing technique must be relevant, compelling and interesting to avoid losing the interest of the user. Employing the help of a professional marketing agency is essential in accurately appealing to the individual, sending the messages at a specific time of day and encouraging the recipient to take action.

 

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