A customised web design is a web design that is designed and tailored according to the specific needs of the business. Not only is the website visually attractive and engaging using a superior design, but it also has a super-fast loading speed to ensure that users don’t leave your site too quickly.
Why is Loading Speed so Important?
A website that takes 4 or more seconds to load can have a seriously negative impact on your website’s traffic growth. To contrast, a site that loads within less than 1 second can provide 4.6% more traffic growth. As such, it is vital that your web design does not drag down the loading speed of your site.
In addition to loading speed, other critical factors of a good web design include:
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Colour
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Responsiveness
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Trust
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Layout
Understanding Colour
The colours that you choose for your website can improve or diminish your site’s performance. Sites featuring darker colour schemes have been proven to experience stronger growth than those featuring bland or light colours. Green has also been proven to boost traffic growth, as well as blue and purple.
In this respect, it’s important that you think very carefully about your chosen colour scheme. Your colour scheme should also be used across all branding, packaging, social media pages, business cards and other marketing.
Understanding Responsiveness
A responsive web design is fundamental in appealing to a wider audience and improving sales. Any web design must be responsive in nature, meaning that it automatically adjusts to fit the screen of an iPad, an iPod or a smartphone, for example. If it doesn’t, you will cut out a huge potential target market. Read this article to learn more about the importance of responsive web design.
Understanding Trust
Your site’s web design needs to appear trustworthy in nature. You can do this by showcasing your social media followers, using excellent, original images, displaying samples of your previous work and links to prominent clients and including customer feedback.
Understanding Layout
Your site also needs to be presented in a way that is easy to navigate through. If it has a complicated layout with too many pages, people will quickly become deterred which can compel them to exit the website and visit one of your competitors instead.
Custom Web Design with 8 Ways Media
Here at 8 Ways Media we are committed to creating the most unique, customised websites that are designed to attract and retain more clients. Our high-quality web design services take into account all aspects of your business including your brand, your clientele and your position in the market, to create a first-class web design that attracts more visitors and improves sales.
Contact us today to learn more about our bespoke web design services!
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