The internet is immensely influential and is used by billions of people on a daily basis. The world has changed a great deal since the internet came into the picture, and with the passing of each year, its influence gets more and more powerful.
The internet remains the fastest growing ad medium in the UK and USA, growing on an annual basis by almost 20%.
Read on for 4 digital marketing facts that you need to know about 2016:
Time is money
It takes less than a second for people to make up their minds about your website. Less than a second! That’s 50 milliseconds to decide whether or not to stay put or exit your site in favour of a competitor. So as you can see, you have a very short amount of time to make a positive first impression and keep them on your site for longer.
The best way to do this is to have an outstanding web design that’s modern, responsive and brimming with impeccable content. There are plenty of ways to improve your web design including through your use of font, colour and images (see here for some of 8 Ways Media’s incredible parallax scrolling web design examples).
Today’s consumers research first
Once the individual has established that they like your website, they will then begin to do their research, learning everything there is to know about your brand, both from your website as well as your social media pages and from review sites. It’s therefore essential that you have a presence on social media and that you also have as many positive online reviews as possible in order to make a positive impression to potential customers (see here for how to fix a negative online review).
Mobile is everything
A few years ago, a positive desktop browsing experience was critical for improved SEO. Today, it’s obvious that mobile is king, therefore if your website is not mobile optimised you can almost guarantee a drop in SEO results – and therefore a drop in traffic and sales (see here for the 3 basics of a mobile-friendly website and here for more reasons why mobile design is so important).
Quality content marketing is still of paramount importance
Finally, in the modern world of digital marketing, content definitely remains king. Therefore by posting high-quality content onto your website on a regular basis, you stand a far greater chance of reaching people organically, expanding your audience reach, spreading the word about your business and of course, increasing your chances of making a sale.
Are you ready to take the next steps towards improving your digital marketing strategy? Contact 8 Ways Media, the most creative web design agency, to discover how we can help you with a stellar marketing strategy that will take your business to brand new heights.
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