Content marketing is a critical part of your overall marketing strategy, no matter the size of your business. Great content keeps people engaged with your website and improves the chances of them converting into paying customers.
In this blog post we give you our top content marketing tips designed to attract and convert new leads and improve your overall content marketing strategy:
Listen to your Customers’ Needs
What are your customers asking for when they interact with your business and your brand? Whether through social media or in a face-to-face setting, it’s important to listen carefully to the needs of your clients.
Once you gain a better idea of what they are looking for, follow through by providing rich, meaningful content that perfectly matches your customers’ needs. By doing this, you will encourage those people back to your site time and time again.
Use Email Marketing
Email marketing converts really well into paying customers, so don’t ignore its power. It keeps clients interested in your brand while your brand remains fresh in their memories. Amazon is a prime example of a company using email marketing to its greatest potential. (See here for more inspiration on how to execute stronger email marketing campaigns).
Create Content Daily
Creating content on a daily basis is good not only for customer engagement but also for SEO! Publishing content daily gives you heightened exposure on search engines as they have even more reason to crawl and index your site. Furthermore, readers will have a good excuse to turn to your site and even link to your content.
Create an Editorial Calendar
An editorial calendar will enable you to remain organised and confident in your approach to content marketing, as, when you publish on a regular basis it can be easy to become overwhelmed, confused and disorganised without a well-crafted plan.
Be Creative
No doubt there are endless websites out there providing blog articles about your industry. Yes, resort to these for inspiration, but don’t copy them. The only way to truly appeal to a bigger, more engaged audience is to create unique content that is well-researched and customer specific.
Mix things Up
Mini-blogs, short blogs and long, more in-depth articles posts are just a few of the many ways you can mix your content marketing strategy up a little. Throw in infographics, videos and audio blogs to keep your content exciting and compelling.
About 8 Ways Media
8 Ways Media is a Swiss-based web design agency offering branding and web design services in addition to digital marketing, SEO and much more. To find out more about our services, contact us today!
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