Content Marketing Myths Demystified

Are you confused about what it means to create great content? Here we dispel 3 content marketing myths & teach you how to create great content.

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Ramzi Chamat / 8 Ways Media
2015-10-19 07:58:00

Communication is essential in any form of content marketing. Whether you are promoting your latest product or discussing your latest special offer, it’s still important to do so in the clearest way possible and in a way that appropriately reflects your brand.

Many businesses are confused about what it means to create great content. With that in mind, below we discuss three content marketing myths:

Myth #1: All content needs to be written by an industry expert

Any skilled content writer can write proficiently about any topic they are presented with. You do not need to be an industry expert to write competently about a particular topic because a skilled writer knows how to take the information they are presented with and turn it into an interesting, insightful piece of content.

In actual fact, a writer who isn’t completely knowledgeable about a particular industry can bring unique insights and a fresh point of view, so if you haven’t already done so, employing the assistance of a skilled content writer is one of the easiest ways to produce consistently great content.

Myth #2: Revealing too much information gives no incentive to customers to learn more about your products or services

In an age where it’s never been easier to access information, giving too much information is certainly not a cause for concern with regards to your customers. In fact, limited information is enough to put readers off and make them feel dissatisfied, and is a sure-fire way to quickly deter them from your brand.

Instead, offer as much information as possible and ensure that all content is written appropriately for your target audience. Engage with your audience in a genuine, honest way that makes them feel valued as readers and enables them to learn from what they have just read.

Myth #3: Using jargon and industry-specific language helps to cement your position as an industry expert

As an industry expert, it can be easy to cram your content with plenty of jargon and industry-specific terminology. But don’t forget that current and prospective clients can quickly be deterred by such content and they will not feel as if you are talking directly to them.

Your content marketing is effectively the voice of your brand and as such it is more strategic to talk to your readers in a way that appeals to their needs. Always talk to your readers in a language that they will understand and enjoy. This is more likely to keep them interested in your brand which in turn will boost leads and improve sales.

About 8 Ways Media

8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services, including content marketing and social media marketing, the agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.

Get in touch today to find out how 8 Ways Media can help you to use social media for your business.

 

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