There are plenty of resources out there for finding content marketing inspiration, as we learnt in part one of our Content Marketing series. In part two of this series, we provide even more tips and advice on how to find content ideas when you find yourself in a writing slump.
1. Talk about a Big Success you’ve Recently Experienced
Sharing behind-the-scenes success stories is great for building brand awareness. Whether you’ve just completed a successful campaign or finished a project for a client, write all about it to give your readers a deeper insight into what goes on behind-the-scenes at your company. This is something that you could consider even covering as a regular feature.
2. Share your Failures!
Sharing failures and discussing how you overcame them is a great way to acknowledge where you went wrong in the past and will generate amazing feedback from your readers.
3. Write about a Hot News Topic
Search the news for the latest update within your industry. Relate it back to your products or services for an interesting content marketing idea that is relevant and newsworthy. Writing about something newsworthy is also likely to result in lots of shares across your social media channels.
4. Revisit Old Posts
Go back to some of your most successful older posts and share them with new readers. Tweak them slightly to address your new readers and remind your old readers about a great piece of content that they thoroughly enjoyed reading.
5. Write a Review
Review a product or service you recently used that is relevant to your industry. Write what you liked and disliked about that product or service, and discuss whether or not you would recommend it.
6. Use Google’s Top Trends
Check Google Trends to see what’s trending right now, and write about it. This content marketing strategy will seriously help to boost your SEO results.
As you can see there are plenty of ways to create fresh, interesting content when you’ve run out of inspiration. Make sure you bookmark these articles so when you find yourself in a content marketing rut, you can revisit them for some fresh inspiration!
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