Common Misconceptions about the World of Content Marketing

The world of content marketing has come a long way over the years and is always changing. Here is a list of common misconceptions that you need to avoid!

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Ramzi Chamat / 8 Ways Media
2016-05-17 07:49:00

The world of content marketing has come a long way over the years, evolving dramatically from a basic element of a business to an absolutely necessary part of it. Content marketing was traditionally something that businesses experimented with but didn’t place too much emphasis on, however today, a business without a content marketing strategy stands little chance of succeeding in the online world and attracting a large target market.

With the above being said, there are still so many misconceptions about content marketing. Listed below are some of the most common content marketing misconceptions, which you should definitely avoid!

Misconception # 1

Content marketing is just about creating content 

Today, content marketing is so much more than simply creating content. It is about targeting the right audience, successfully communicating your message to them and engaging with them on a deeper, more long-term level. It is all about being organised and having a detailed plan of how you intend to attract your audience through each and every piece of content that you create, from newsletters, email campaigns and social media posts.

Misconception #2

Content marketing is exclusively digital

The misconception that content marketing is exclusively digital couldn’t be further from the truth. Content marketing has actually been around for thousands of years, with the first signs of custom publishing discovered in cave paintings! In the 1900s, Michelin published a user guide for drivers, while in the 1980s the magazine market experienced a major boom in popularity. Content marketing has always been important to businesses, but the focus today has definitely shifted. Although businesses are still turning to offline marketing techniques to publish content, digital marketing has certainly become more notable and important than ever before.

 Misconception #3

SEO-friendly content is of primary importance

This is a huge mistake that all too many businesses make. The world of SEO has changed dramatically in the past few years, with the emphasis now being on user experience as opposed to keyword placement. Yes, keywords still matter, but what matters more is that the individual reading your content feels valued, informed or entertained (or even all of these factors). Creating content for your audience, then for Google, is what matters in today’s content marketing environment.

Misconception #4

All content is good content

Finally, just because a piece of content has been published on your website, doesn’t mean that the hard work is going to pay off. People have become overloaded with information therefore the competition to get noticed is fierce and this is only possible if your content is absolutely outstanding. 

Your content therefore needs to be very well researched and exceptionally well written. Targeting your precise target market with informative, interesting and valuable content featuring perfect spelling and grammar is very important in appealing to a wide audience and boosting the success of your business.

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