Boosting SEO with Multimedia Production

Do you create videos for YouTube and your website? If not, follow this guide to learn more about the benefits of videos for boosting your SEO rankings.

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Ramzi Chamat / 8 Ways Media
2015-06-09 07:36:00

In 2006 Google acquired the video-sharing website, YouTube, for $1.65 billion. Since the acquisition, Google has shown a preference towards videos in its search engine results. For this reason having a great video can easily help you to rank highly in SEO results.

Listed below are some top tips when it comes to boosting the effectiveness of your video and improving your SEO results…

Improve your title

As with normal text, avoid stuffing your title with irrelevant keywords. Focus on relevant, long tail keywords and keep your titles interesting, concise and attractive to compel viewers to click through and watch your video.

Take advantage of text

Use the description section to write a sizeable description of your video. The more information you provide to readers the more likely they are to click through to view your video. Detailed descriptions are a great place to insert long tail keywords, which is also good for search engine spiders. You may also wish to include any additional keywords here.

Boost your SEO ratings even further by including a transcript of your video. Google’s search engine spiders will read the transcript and scan it for keywords.   

Embed all videos on your own website

Improve the search engine rankings of your website and your video by placing it on your own website in addition to YouTube. Search engines like media-rich websites and will rank you higher as a result. Make sure that the videos are in an easy-to-spot location so that they can be found very easily by both the human eye and search engine spiders.

Provide YouTube with a sitemap of your video

Providing a sitemap of your video will make indexing it much easier. You can use Google’s Webmaster tools to create a sitemap, which is a great way to bring traffic to your website and to your video on YouTube.

Keep your videos tailored to a human audience

Although it is tempting to gear your videos towards search engines, this will gain you fewer viewers. Instead, concentrate on keeping your videos interesting and unique to maintain viewer interest. Afterwards you can create SEO friendly metadata associated with the video.

About 8 Ways Media

8 Ways Media is a Swiss-based branding and web design agency offering 8 key services including multimedia production. To learn more about our services, get in touch today! 

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