When you have a website one of your primary intentions is to boost traffic to that site. If your website doesn’t rank highly in search engine results then it can be very difficult to expose your content and be found by potential clients. This is because most web users click on the first few links presented to them on the results page.
For this reason, it is essential that your site ranks highly enough to be found. Although high rankings can never be guaranteed, there are some simple steps that can easily boost your search engine optimisation rankings.
Listed below are four free and simple ways to boost search engine optimisation rankings to your website:
1. Website URL
Your website’s URL can boost your search engine optimisation rankings considerably if it contains the right keywords. Though in isolation naming your website after your keywords will do very little to improve rankings, in combination with the other techniques described below it can definitely contribute towards increasing your rankings.
2. Page Titles
Your page titles are very important in boosting rankings, so choose them carefully. Titles should be very specific to the content of the page. By being as specific as possible there will be little competition against your competitors. Your keyword phrases should be inserted into the title as organically as possible.
3. Content
High-quality content creation is an essential factor in boosting search engine optimisation rankings and is regarded as incredibly important by Google. Ensure that your site contains the highest quality content that is regularly updated with fresh content through a blog or new pages.
All pages should contain appropriate keywords that are aimed at your primary audience. Nevertheless, these keywords should only be included in a natural way – never force a keyword into a sentence just for the sake of it; Google will detect this which will threaten your rankings.
4. Search Terms
Everything added onto your site should be written out in text, instead of graphics. When you use pictures always give them alt tags. This has been proven to increase traffic and improve search engine rankings.
5. Google+
One of the most popular and well-known search engines out there is Google, which is why it’s essential that you add your site to the Google+ social network if you haven’t already done so. Google rewards Google+ users and businesses so be sure to take advantage by joining this popular search engine.
Closing Thoughts
By mastering the above five tips, you will be increasing your chances of putting your site at the top of search engine results and bringing free traffic to your website.
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