The Benefits of Great Web Analytics

How can you learn about which elements of your site are popular? Through advanced web analytics. Read on to learn more.

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Ramzi Chamat / 8 Ways Media
2015-11-17 07:59:00

Web analytics involves measuring, collecting and analysing web data. By analysing this data you will be better able to understand how effective your website is, and from here you will be able to optimise your website for enhanced usage.  

Web analytics enables you to discover:

Who

There are many powerful analytical tools available that will give you a deeper insight into exactly who is visiting your site. You can also find out specific demographics such as which industry they are working in and what region they are located in.

What

With in-depth analytics, you can see which pages individual visitors are looking at on your website. This will help you to understand what they are most interested in meaning from here you can then build a profile of their requirements and improve search engine optimisation (SEO) and other elements. Automatic alerts can also notify your sales team when visitors land on key pages.

When 

When are your visitors most active on your site throughout individual days, weeks and months? Finding out this information will help you to increase the volume of traffic to your site at the right time through your online marketing activities.

Where

Where are your visitors coming to your site from? It could be a combination of sources including organic searches, PPC, email marketing campaigns and social media sites, but finding out which online marketing sources are strongest is crucial to establish what area you should concentrate most heavily on.

Specific Analytical Measures used to Improve your Business

Advanced web analytics focuses on:

Content

What content is most popular on your website?

Email

How successful are your email marketing campaigns?

Social  

Who is engaging with you through social media sites? How many of those visitors are customers?

Keyword analysis

How successful are your SEO efforts? What are the key search terms that are being used to find your site?

Targeting

The above information and more is expedient in creating targeted marketing strategies that are designed to appeal to your key demographic.

Sales and Lead Generation

Below are the steps that you can take to grow your business through effective analytics:

1.       Actionable data

2.       Lead generation

3.       Reactive sales techniques

4.       Increased satisfaction

5.       Targeted telesales

6.       Stronger brand awareness and loyalty

7.       Business growth

Advanced web analytics can bring numerous advantages to your business. By employing the assistance of a professional marketing agency, you can enhance the number of views to your website and increase sales considerably. Get in touch today to find out how 8 Ways Media can bring you powerful web data services designed to optimise your website and bring in more customers. 

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