Here at 8 Ways Media we’re all about encouraging businesses to set up business blogs. As such, we’ve given endless tips and advice on how to run a successful business blog, including how-to guides, detailed research and everything in between. There are numerous ways to create an outstanding blog post, and when you put in enough effort, energy and passion, that blog post certainly has the potential to go viral.
But do you really need a business blog? What benefits will blogging bring to your business?
Read on to find out about some of the many benefits blogging can bring to your business:
Creates more traffic
Blogging is a fantastic way to publish fresh, high-quality content onto your website, every single day. Without a blog, the chances of you updating other pages of your website are pretty low, so blogging helps to solve this problem, thus helping Google to find, index it and rank your website highly.
Regularly uploading fresh content onto your website not only attracts the attention of Google but also attracts new visitors to your site who may be searching for products or services that you provide. Every time you create a new blog post, that post automatically becomes another indexed page on your site, giving you a fresh opportunity to show up in search engine results pages and lead more organic traffic to your site.
Helps you to be found on social media
Blogging is also a great way to expose your business on social media, as millions of people are logged into their social media accounts every single day. Every time you publish a new blog post, that post will garner more attention when it is shared on social media, generating Likes, comments and shares across various social media networks and driving even more traffic straight to your website.
Converts traffic into leads
Once your blog post has been published, it begins to work its magic. At the end of every blog post you write, it’s important to create an enticing call to action. Your call to action should be designed in such a way that it encourages visitors to fill out a form with their personal information. Then, once the form is submitted you’ve created a new lead!
Creates positive long-term results
A blog post doesn’t have a sell-by date. Once the post is published it doesn’t work its magic for a limited period of time – it is archived by Google for the foreseeable future, enabling it to work its magic for days, weeks, months and even years to come, bringing in traffic and encouraging new leads.
So, although it might feel like you’ve worked so hard to create a blog post that will only benefit you for a single day (maybe 2 days if you’re lucky), the truth is that 70% of a website’s traffic comes from blog posts that were created months ago – sometimes even years. Just one look at your website’s statistics will prove to you that old blog posts are still bringing in traffic, days, weeks and months later.
As you can see, business blogging presents countless benefits that any business would be foolish to ignore. We hope this post has encouraged you to consider setting up a business blog. If you haven’t set one up yet, what are you waiting for?
Need our help?
Get in touch today to find out how 8 Ways Media can help you to create an established, authoritative blog. Alternatively, fill in our quotation form and a member of our team will get back to you with a free quotation.
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