If you run a real estate business, the chances are extremely high that you have a website to complement that business. A website is one of the key ways to attract people to your business, and if you really want to boost traffic to your website, keep visitors browsing on your site for longer and enhance your rankings in Google, then creating a blog on your site is definitely going to help.
So what are the benefits of creating content for a real estate website? Read on to discover more…
Demonstrate your expertise
The real estate sector is without doubt confusing to many – particularly first-time buyers. By setting up a blog section on your website, this gives you the opportunity to tackle important and complex questions, such as how to gain approval for a mortgage, what different taxes mean or why the market is in a continual state of flux. The more content you create the more you will establish yourself as an industry specialist, which will naturally lead to high-quality leads.
Furthermore, when people ask real estate related questions on Google, your blog posts will show up in their search engine results pages, which will send them straight to your website.
Answer frequently asked questions
In your day to day life as a real estate agent, you will without doubt be asked countless questions. As you go about your day be sure to keep note of these questions, so that you can turn them into blog posts.
For instance, every potential house buyer wants to know what an area has on offer, from shopping centres, public parks and community halls; they want to know if the area is primarily occupied by young couples, families or older generations. Couples with children want to know where the best local schools are situated, and whether a certain property is within the catchment area. People might also ask questions about local tax rates or what the job sector is like in that area. By creating blog posts that set out to answer these questions, you will pique your audience’s attention and they will see that you are an agent who can be trusted.
Generate relationships
Finally, the internet has changed a lot of things, including how businesses interact with individuals. Gone are the days of posting billboard ads or cold-calling to find new leads. Thanks to the internet, people today want to interact and engage with companies on an individual basis, and this couldn’t be easier when you set up a business blog. Through blogging, you can introduce yourself to the online world, find your voice and present yourself to your audience in a fresh and unique way. This will help them to get to know you better, which in turn will present excellent opportunities for building relationships and generating new leads.
Need our help?
Are you seeking out a contemporary marketing agency to do the hard work for you? Then you’ve come to the right place. 8 Ways Media is your leading branding and web design agency with a special focus on modern, creative services guaranteed to get your business noticed by an even wider audience. Contact us today to speak with a member of our team about how we can create a unique marketing package especially for your business.
*Photo credit Jan Jakub Nanista.
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