Choosing keywords for your website can be a complicated process. But by selecting the right keywords you have the power to increase traffic to your site, which in turn boosts your client following and improves your profits.
So how do you go about choosing the right keywords for your website? Follow this SEO guide to learn more…
1. Understand the Value of a Keyword
How much is a keyword worth to your website? To understand keyword value, ask yourself if the keyword is relevant to the content of your website. Will searchers find what they are looking for on your website with that keyword? Will they be satisfied with what they find?
2. Choose your Keywords Carefully
Once you understand the value of a keyword then it goes without saying that you need to choose your keywords very carefully. Doing so will ensure that you rank well in SEO results.
To choose your keywords, make a comprehensive list by considering your products and services, the sector you operate in, your location, your unique selling point and any brand names you use. From here, use those words to create relevant, short descriptive phrases.
There is no limit to the number of keywords that you use across your website and the size of your list will depend on the size of your business and the types of services you offer.
3. Identify Competitor Keywords
Find out which keywords your competitors are using to redirect some of their web traffic to your own site. Software available includes KeywordSpy,which tells you what keywords your competitors are using.
4. Use Google AdWords
Google AdWords is a comprehensive, free resource that gives you lots of information about your chosen keywords. It gives you variations on your chosen keywords and also provides useful statistics such as Average Monthly Searches and level of competition.
5. Embed Keywords
Your keywords shouldn’t just feature on the main pages of your site – they should also be embedded behind the scenes of your site into the metadata, including the title tag and the meta description. This enables Google (& other search engines) to understand what each and every page on your site is about.
6. Use Paid Search Campaigns
SEO isn’t just an organic process. You can also use paid search campaigns where you pay a search engine according to the number of people clicking on your website having used the keywords you have selected. This is a highly effective way to identify your most productive keyword.
7. Implement a Link Building Strategy
Ensure that other relevant, high-quality websites link to your own site. Use different keywords in these links to give search engines a good understanding of what your website is about. Never exchange links with poor-quality websites – only appropriate websites with a strong following.
8. Monitor Everything
Never get complacent with your SEO strategy. Use Google Analytics or another similar online tool to analyse how successfully (or unsuccessfully) your keywords are working. From here, you can modify your keywords accordingly.
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