7 Creative Ways to use Social Media to Build Traffic

Social media is without doubt a powerful and influential traffic source. Read on for 7 creative ways to use social media to build traffic to your website.

admin

Ramzi Chamat / 8 Ways Media
2015-06-10 08:02:00

 Social media is without doubt a powerful and influential medium that enables you to reach out to a wide audience. Used by individuals and businesses alike, when used correctly it can be a fantastic way to attract traffic to your website.

Listed below are 7 creative ways to build traffic to your website from social media:

1.       Get active

Simply having a handful of social media accounts is not going to help you in boosting traffic to your site; it’s also important that you actively use those platforms by posting content on a regular basis.

But getting active isn’t just limited to how often you post; it’s also essential that you support your followers by commenting on their feedback, in order to truly enhance your success. Treating your audience exactly how you’d like to be treated will help you to develop strong brand loyalty. 

2.       Be consistent

Post content to each platform on a consistent basis. If you are on Facebook, Twitter, Instagram or Pinterest (or all of these platforms), it is important to use them actively by posting regularly. New, fresh content will frequently take the place of the traffic that older posts were generating.

3.       Know the technicalities of each platform

All social media sites come equipped with their own unique features that can be used to promote your business and improve traffic. Knowing the distinctive features of each platform inside-out will help you to gain the most out of each platform and improve user engagement.

4.       Understand each platform

Each platform also has a unique audience that has their own likes and dislikes. As such, it’s essential to tailor your content not only to your specific target audience, but to the platform that they are viewing that content on. This is more likely to maintain their interest, which will result in more likes and shares (and hopefully, more traffic).

5.       Adapt old posts

Another creative technique is to adapt old posts. When traffic is slow, why not repurpose old content to drive more traffic to your site?  This is particularly useful if you have just joined a new social media platform.

6.       Analyse data to discover what’s worked

Analysing the data from previous social media posts gives you a clear insight into what’s worked and what hasn’t. What have been your most popular posts? What has generated the most interest? What’s been less successful? Analysing past data will give you a clearer indication into what’s likely to work in the future. You could also create a series of posts that covers your most popular topics.

7.       Don’t force anything

Trying to force your social media success will naturally have the opposite effect. Accept that some posts will be successful whilst others will be less so. Be willing to experiment with different ideas in order to establish what’s popular and what’s not. Being open to trial and error will pave the way for your social media success. 

About 8 Ways Media

8 Ways Media is a leading media design agency offering web design and branding services in addition to SEO, online marketing and more. To learn more about our services, get in touch today!  

Interested to meet digital professionals?

Let’s discuss your project and try to find the best solution for your needs.