6 Things you Need to Know about SEO

Here are 6 essential things you need to know about effective SEO to boost rankings in search engine results and increase visits to your website.

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Ramzi Chamat / 8 Ways Media
2015-02-11 09:20:00

According to statistics, more than 90% of online users resort to search engines to find what they are looking for. In this respect, you need to ensure that your website is as SEO-friendly as possible to boost your chances of ranking as highly as possible.

Listed below are 6 things you need to know about SEO to boost clicks to your website:

1.       Content is King

Relevant, well-written and well-optimised content is the most fundamental contributor of any SEO campaign. By producing interesting, informative and compelling content your website will be recognised as a relevant one and will thus rank highly in search engine results as a result.

2.       SEO is not Pay-Per-Click

A well-planned pay-per-click campaign does not produce high conversion rates. In addition, once the pay comes to an end the conversion rates also terminate. SEO is about much more than a well-planned and executed campaign.

3.       Analyse Web Logs

Measure everything in detail by keeping a comprehensive log of your web activity, such as how many people visit your site and how long they are present on specific pages. Results are what matters at the end of the day and you can only improve your search engine optimisation through an in-depth analysis of content.

4.       Don’t take it to the Extreme

Though it’s tempting to submit your website to thousands of search engines, this is a futile activity. Never fall victim to businesses that offer this service; your site does not need to be featured on every search engine out there – just three or four of the primary ones account for more than 90% of all traffic on the internet, so focus on those. 

5.       Some things are too good to be true

Don’t fall for unethical schemes or shortcuts that claim they can get you to the top of search engine rankings in no time at all. Achieving SEO success is a journey that you need to work hard on in order to succeed. A steady upward movement is best through carefully executed strategies.

6.       Some Inbound Links do More Harm than Good

Not all inbound links are of value to your business, so assess them carefully before accepting. Some incoming links come from low ranking websites and can consequently result in a penalty if used, causing more harm than good in the long run. Where have the inbound links come from? If they are from link farms, automated link accumulation software or free-for-all link schemes then avoid at your peril.

 

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